Art Direction
.Monks
I work within global creative teams developing digital content for brands like Sephora and Marriott Bonvoy. My role focuses on translating creative direction into scalable visual systems, ensuring consistency, quality, and adaptability across platforms in high-volume environments.
Category :
Digital Design
– Art Direction
Clients:
Sephora & Marriott Bonvoy
Date :
2024-2026
Agency :
.Monks
01 . Sephora
Objective: Develop Pinterest content that integrates organically within the platform by creating visually cohesive, collage-based assets that align with Sephora’s brand guidelines, maintain a high level of craft, and enhance product presence, delivering consistent outputs across a high volume of assets within tight timelines.
Context:
Creation of digital content specifically designed for Pinterest, with a focus on blending seamlessly into the platform’s visual language rather than appearing as traditional ads.
Role:
- Adapt creative direction into platform-native digital content
- Build collage-style compositions aligned with Pinterest aesthetics
- Ensure visual consistency across multiple assets
- Refine typography, layout, and visual hierarchy
- Integrate generative AI tools for background and asset creation
Results:
We achieved a consistent visual approach that felt both on-brand and platform-native, allowing content to integrate more seamlessly into the user experience while maintaining a high level of craft across a high volume of assets.
02. Marriott Bonvoy
Objective: Ensure visual consistency and high-quality execution across social content by developing scalable design outputs aligned with brand guidelines, supporting a high volume of deliverables, and maintaining efficiency and clarity across multiple formats and timelines.
Context:
Development of social content for a global brand, requiring consistency across multiple formats, campaigns, and ongoing content streams.
Role:
- Led the visual direction and development of digital content for social platforms, ensuring consistency, high visual quality, and alignment with the brand’s global identity.
- Translated creative concepts into culturally relevant visual executions aligned with communication goals.
- Provided direction for video content and UGC curation, ensuring coherence across formats.
- Refined layouts, typography, and visual hierarchy to maintain clarity and craft across high-volume outputs.
- Contributed to creative innovation by exploring new visual approaches and keeping content aligned with evolving digital trends.
Results:
Maintain a strong and cohesive visual standard across a continuous flow of content, supporting efficient production and reinforcing brand consistency at scale.
