-Define and execute the brand’s visual language across social platforms, creating original materials and adapting global campaigns.
- Lead the production of static posts, reels, stories, and special campaigns with strong aesthetic and storytelling coherence.
- Translate creative concepts into effective, culturally relevant visual executions aligned with communication goals.
- Collaborate with strategy, social media, and copywriting teams to craft integrated, audience-driven content.
-Supervise the visual output of the team, providing direction, feedback, and quality control.
- Propose and implement creative innovations that keep the brand at the forefront of digital and visual trends.