Glenbays

Category :

Art Direction

Client :

Tribu NMD

Start Date :

2023

The
Challenge

Positioning a new brand in a category dominated by a competitor that has become generic in the collective imagination. Glenbays had to find its own voice that would break with consumers' automatic associations, without directly competing, but rather opening a different conversation: more relatable, casual, and contemporary.

Faced with a category dominated by generic brands, my goal was to create a fresh, indulgent, and relatable visual narrative, inviting us to discover the flavor of those everyday moments that also deserve to be celebrated.

The Solution

I designed a campaign focused on everyday moments as spaces for enjoyment. Creating a graphic system with vibrant pastel colors and versatile compositions to adapt to digital and physical environments. The message "Make the moment" became a clear call to explore and embrace the Glenbays experience.

Visual result: A vibrant and relatable identity, with graphic applications for social media, key visuals for digital media, and visual elements for point-of-sale activations. The brand differentiates itself in tone and aesthetics, inviting discovery without competing, connecting emotionally with new audiences.

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