Branding
Redesign
2023
Evamerc.
A visual identity designed to feel clear, structured, and confidently modern.
The Challenge
Renew its visual identity to reflect its constant innovation without losing the solidity built over years of experience.
Evamerc, a market research company with an established trajectory in Mexico, needed to update its visual identity to reflect its ongoing evolution — without losing the sense of trust and solidity built over time. The challenge was to modernize the brand without breaking its continuity.
Category :
Branding
Client :
Evamerc.
Start Date :
2023
Approach
The approach focused on refining the brand rather than redefining it. Instead of introducing unnecessary complexity, the identity was redesigned to feel clearer, more precise, and visually consistent across different applications. Every element — from typography to color — was adjusted to support a more contemporary and structured visual language. The challenge was to modernize the brand without breaking its continuity.
Visual direction
The system is built around clarity and control.
Typography plays a central role in establishing hierarchy, while the color palette reinforces a sense of confidence and professionalism. The overall direction avoids decorative elements, focusing instead on precision and readability. The result is a visual language that feels current, without losing its sense of stability. The challenge was to modernize the brand without breaking its continuity.
