Editorial, Information Design & Brand Systems

Designing systems that organize information, communicate complexity, and ensure consistency across print and digital touchpoints.

Brand Guidelines

01 . The Challenge

MStudio

Create a comprehensive brand guideline system that defined how the identity should be applied consistently across every communication touchpoint while remaining flexible enough to support future growth.

Role

Brand Designer

Responsibilities:

  • Brand guideline development
  • Identity documentation
  • Typography system
  • Color system
  • Logo construction and usage
  • Grid and layout system
  • Editorial design
  • Print production

02 . Outcome

A complete visual identity manual establishing clear standards for logo usage, typography, color, composition, and branded applications, providing a scalable framework for future communications.

01 . The Challenge

Out of Home Digital

Develop a structured corporate identity manual capable of documenting visual standards and ensuring consistent implementation across both digital and physical applications.

Role

Brand Designer

Responsibilities:

  • Editorial systems
  • Brand documentation
  • Layout design
  • Visual hierarchy
  • Iconography
  • Technical specifications
  • Production-ready artwork
  • stem
  • Editorial design
  • Print production

02 . Outcome

A corporate brand guideline that standardized visual assets, application rules, and implementation criteria, enabling consistent brand execution across multiple media.

Information Design

01. The Challenge
Evamerc

Transform complex research methodologies and service offerings into an engaging visual narrative that clearly communicated the company's expertise to prospective clients.

Role

Brand & Information Designer

Outcome

A modular one-page presentation that simplified complex processes through diagrams, timelines, and data visualization while reinforcing the company’s new visual identity.

Responsibilities:

  • Information architecture
  • Data visualization
  • Infographic design
  • Editorial layout
  • Visual storytelling
  • Brand consistency
Evamerc_OnePager

01. The Challenge
General Seguros

Condense research findings, competitive analysis, user insights, and business recommendations into a single visual report that stakeholders could understand quickly.

Role

Information Designer

Outcome

A high-level infographic summarizing customer insights, market analysis, key findings, and strategic recommendations into a clear decision-making tool.

Responsibilities:

  • Information synthesis
  • Data visualization
  • Infographic design
  • User journey visualization
  • Iconography
  • Editorial composition
INFOGRAFIA

01 . The Challenge

L'Oréal Professionnel

Design educational and operational materials for professional hair stylists while maintaining strict compliance with L'Oréal's global brand standards.

Role

Designer

Responsibilities:

  • Editorial layout
  • Information hierarchy
  • Form design
  • Grid systems
  • Production design
  • Brand consistency
  • Print-ready files

02 . Outcome

A collection of technical guides and diagnostic tools that improved information accessibility for salon professionals while maintaining consistency across multiple product lines.

Editorial Publications

01. The Challenge

Design printed publications across different formats while adapting editorial systems to diverse audiences and communication goals.

02 . Outcome

A collection of editorial projects demonstrating versatility in designing publications that balance visual appeal, readability, and production requirements.

Selected Projects

  • Books
  • Catalogs
  • Brochures
  • Educational materials
  • Corporate publications

Responsibilities

  • Editorial layout
  • Grid systems
  • Typography
  • Print production
  • Art direction
  • Image selection